PPC Search Marketing Tools
Webposition 4 Professional
Check Paid and Natural ranking of your competitors for certain keywords in Yahoo, MSN, Google and many other search engines. Provides essential reports that help you better understand your advertising tactics on both the paid and natural side of search engines.
Overture Popularity Tool
This tool provides the number of searches done for a specific search term. This is a great tool that assesses weather visitors are searching for your term. There are many great advertising ideas, but if no one is searching for your product you may have to implement alternative online advertising channels.
Google Adwords Keyword Tool
Identify keywords related to your topic. A great tool that helps you expand your online campaigns and gain more search volume. Google provides related terms, seasonal trends, and search performance.
- Manage ever aspect of your Adwords account locally on your computer.
- Efficiently make mass updates to your Adwords account.
- Make snapshot backups of your entire account.
MSN Research Tool
The most comprehensive keyword research tool yet. The MSN Research Tool provides demographic information including seasonal trends, age, gender, geography, income level, and life style clusters. There are however a few drawbacks to this tool. One, this tool is only available to existing MSN advertisers. Two, the data provided is based on a limited sample of users that login to their MSN accounts with their .NET passports.
