04.17.07

Microsoft pouts about recent Google purchase

Posted in New to PPC at 10:41 am by PPC Guy

According to the New York Times, Microsoft and AT&T are not too excited about Google’s recent purchase of DoubleClick. “We think antitrust authorities should take a hard look at this deal and the implications.”

Although and AT&T were both companies that were bidding for DoubleClick. Now that they lost the bid to , they are trying raise suspicion about Google’s intent.

is one of the most popular , however advertiser have many other choices when looking for a 3rd party ad server. Here are a few companies that rival DoubleClick’s .

  • 247realmedia
  • FastClick
  • Mediaplex
  • Tribal Fusion
  • Zedo


04.13.07

Recommendations for Kanoodle’s System

Posted in New to PPC at 1:37 pm by PPC Guy

For those of you that have a Kanoodle account, you made be aware of the many restrictions that the system has. Even though they changed their brand to Pluse360, Kanoodle’s back end system still has a far way to go. My representative asked me for suggestions that would improve their system. Here are a few enhancements that would drastically or both advertisers and publishers.

Conversion tracking
The ability to track on the site or network level how many leads, sign-ups or actions where completed.

Impressions

Ad rotation
Even has this capability now. Ad rotation is an essential part of running a successful campaign.

More detail reporting.
Currently if you run a contextual campaign in Kanoodle, you don’t know specifically which sites or what sections of that site your ads appear on. Adsonar has a good way of organizing . Kanoodle could mimic this organizational structure to give advertiser more control over where their ads appear.

Kanoodle has heard some of the above suggestion thousands of times and apparently they are going to accommodate some of the above suggestions. Till then we’ll have to deal with the inefficiencies.

04.10.07

Should you include both plural and singular keywords?

Posted in New to PPC at 10:09 am by PPC Guy

According to Google, wherever appropriate, be sure to include both singular and plural variations of your keywords. Though the ‘broad matching’ feature will automatically map out different variations, you can ensure that you are not missing out on relevant traffic by including both singular and plural variations. Google provides more here

04.03.07

Google starts selling TV ads

Posted in New to PPC at 12:02 pm by PPC Guy

Google announced Monday that they will enter TV advertising . According to Google “We are constantly looking for ways to improve user experience and bring value to advertisers, publishers and partners…” “That’s why today we are excited to announce our trial to deliver Google TV ads.”

Advertisers will be able to upload their commercials into Adwords and bid on run times and channels. Google is also allowing advertisers to choose national/regional coverage, and target a specific age demographic. Google is expected to have an official launch in May. A few of the cable networks that ads will appear on are ESPN, CNN, Discovery, , and the . Read more here

03.29.07

Bid for your company name

Posted in New to PPC at 7:58 pm by PPC Guy

Whether you’re a start up company or a well know brand, it’s always a good practice to . Here are a few reasons why.

  • You have more control over the message and landing page you send your visitors to.
  • You may not always show up in all the engines for your company or band name. Search engine ranking may fluctuate.
  • You can target misspellings of your company name without placing misspelling on your site.
  • Keep your affiliates from outbidding you on your brand.
  • Some paid listing may appear on other search engines.

03.27.07

Drive more volume with Day Parting

Posted in New to PPC at 11:12 am by PPC Guy

You can use the Google Analytics “Visits & Pageview” Tracking report to maximize your Pay per click traffic.

Once you identify what your peak hours are, you can staff appropriately and advertiser more aggressively during your peak hours.

In addition to the , Analytics has another very useful report called the report. You can run this report to find what your conversion rates are for certain positions. Combining this report with the Visits & Pageview will help you an effective day parting strategy.

03.23.07

Creating effective ads with Dynamic Text - MSNAdcenter

Posted in New to PPC at 1:35 pm by PPC Guy

A way to increase the effectiveness of your ads in MSN Adcenter is to use dynamic text. Dynamic text automatically inserts predefined text into your ad text. This is an efficient way to change a large number of ads. can be used at the adgroup level and inserted into an ad’s title, description, display URL, or destination URL.

You can also specify dynamic text with individual keywords. This is a good practice to improve your tracking. For more information on including dynamic text with individual keywords please read this post.

Important

  • Make sure you check the length of your title and description. Your title must still be 25 characters or less and your description must still be 70 characters or less with the value of the dynamic text. Your ad will not display if you have extra characters.
  • Parameters are defined at the keyword level
  • {param1} is a placeholder for different Destination URLs, and can hold up to 1,015 characters.
  • {param2} and {param3} are placeholders for any redefined text and can hold up to 70 characters each.

Examples

{param1} - this is the landing page or destination URL your tracking

{param2} - may be used to store messages. Ex. “Adwords, Yahoo”

Example 1

PPC Marketing Advice
Lower your {param2} CPC, with proven techniques.
www.ppcsearchenginemarketing.org

Result

PPC Marketing Advice
Lower your Adwords, Yahoo CPC with proven techniques.
www.ppcsearchenginemarketing.org

Example 2

{keyword} - Is the keyword the visitor searched for. Ex. “Pay Per Click”

Effective {keyword}
Get proven {keyword} techniques from an expert.
www.ppcsearchenginemarketing.org

Result
Effective Pay Per Click
Get proven Pay Per Click techniques from an expert.
www.ppcsearchenginemarketing.org

03.21.07

Google moves into pay per action - CPL

Posted in New to PPC at 2:40 pm by PPC Guy

Google is introducing a new type of , . Instead of paying for click, or impression, you’ll now have the opportunity to pay only when a visitor fills out a signup form, completes an order or performs any other action you define. This new pricing model only applies to the Google content network. Google’s has historically had a negative reputation so this is yet another effort by Google to entice advertisers to participate in the . In addition to including another ,pricing model Google has also mentioned future plans of allowing advertisers to choose between CPM or CPC for site targeting campaigns. With Google moving into pay per action, it’s only a matter of time before we see Yahoo, and MSN offering this pricing model as well.

Google will be adding advertisers to this pay per action program over the next few weeks. If you’re an located in the US and are interested in participating in this beta, please fill out this short web form. Google will let you know as soon as you’ve been added to the test and will continue to add advertisers on a rolling basis.

signup here
http://services.google.com/payperaction/

03.16.07

Control your Yahoo Directory title and description

Posted in SEO at 4:41 pm by PPC Guy

It’s about time, Yahoo recently announced that they will give advertisers more control over their . You can now choose whether or not to display your Yahoo your Yahoo Directory listing title and description within the search results. I used to intentionally not submit some of my sites to the because I didn’t want my optimized title and description to get changed into a Yahoo editorial title.

To opt out from using the and simply drop this line of code in your .

<META NAME=”Slurp” CONTENT=”NOYDIR”>

03.15.07

Adwords Ad Optimization should be based on CPA

Posted in New to PPC at 5:58 pm by PPC Guy

Adwords is a great tool that helps advertisers and get more for their spends. You can create hundreds of different ad variation to test different messages, at no extra cost. The way the system works is, Adwords rotates your ads and automatically picks the best performing ad based on click through rate. The winning ad is then shown more often. This brings more visitors to your site. Although tells you how well your visitors respond to your ad, a doesn’t always favor the advertiser.

For example, if you had an ad that said “Free Elmo dolls”, and another ad that read “Buy Elmo dolls”. You can assume that the first ad will get a higher click through rate, but fewer purchases. The would be even more useful if would allow advertisers to choose which metric to base optimization on. Google could easily base the optimization on cost per lead because they already keep track of . You can help convince Google to make this system enhancement by filling out the Adwords feeback form here.

« Previous entries · Next entries »