10.24.07
Posted in New to PPC at 8:31 pm by PPC Guy
One of the beautiful aspects of advertising online is the ability to track at a very granular level. Because it is so easy to track online advertising, it is easy to over look something very obvious.
I’m sure you’ve seen this on many sites you’ve visited and you may have not even thought twice to select the proper choice from the drop down menu. It’s perfectly fine to ask your customers where they saw your ad, but not in the online environment. This information is not only available to your customers but it’s also available to your competitors.
There are many free software packages available which will record unique tracking links by campaign. If you have a lower budget use Google Analytics. If budget isn’t an issue, Omniture Site Catalyst is the best solution.
Here another mistake many advertisers make
This code was on the confirmation page an advertiser’s site. As you can see the code is very well commented. From the code any one can tell that this company is advertising on Quigo, LinkConnector, Net Traction, Oridian and ShopAtHome. Now, even if the code wasn’t commented, a savvy marketer would immediately be able to identify each tracking pixel. Hiding the tracking pixels doesn’t take much effort. One quick way of accomplishing this is placing all the tracking pixels in a Javascript file. A better way of keeping your advertising sources anonymous is to only display that pixel code when appropriate. This can be accomplished with a few lines of programming.
In a competitive environment, it’s essential that you keep a competitive advantage. If you learn from other people’s mistakes, you don’t have time to make your own.
LinkConnector Net Traction online advertising online environment Oridian Quigo ShopAtHome
Permalink
10.16.07
Posted in New to PPC at 7:45 pm by PPC Guy
Building a close relationship with your affiliates could be the difference between the success or failure of your campaign. Building a relationship is fairly easy, but requires a little time allocation, and consideration. Here are a few tips to help you kick start that relationship.
Try to touch base with your top 10 affiliates at least once a month. If you are using Commission Junction, you can accomplish this with a custom email to your top performing groups. Draft the message so it’s personalized. Consider sending a custom email to your top 2 affiliates. This will give them a pleasant surprise, because they are not accustomed to personal recognition. Be sure to discuss certain areas of their site or site design to let them know that you have visited their site and you approve their marketing tactics. Also, in your custom email, be sure to include your phone number and email address. Don’t worry; they will most likely not contact you. A majority of affiliates are doing marketing on a part time basis and they have other full time commitments.
Be appreciative of your affiliates. Every once in a while send them an extra bonus. What’s an extra $100 or $200 when that affiliate has made you $10,000 that month. The extra money will be greatly appreciated especially around the holidays. You may also want to consider inviting them to the office. If your paying an affiliate more than $2,000 a month, that’s comparable to someone’s salary. Make them feel as a valuable team member.
In addition, you may also want to consider changing their payment terms. It’s always nice to receive your money quicker and not having to wait 30 days for transactions to be validated.
These are a few tips that every successful affiliate campaign should strive to adhere to. A little upfront investment will save you time in the long run recruiting new affiliates.
recruiting new affiliates
Permalink
10.14.07
Posted in New to PPC at 7:09 pm by PPC Guy
- They bid on your trademark terms and your competitors’ trademark terms
- They want to host their own forms.
- They are interested in co registration.
- They want to post leads into your system
- They have an incentive site
- A majority of their site isn’t in the language your customers speak
- They have popups
- They authored a “get rich quick” book
- They are reluctant to tell you where their traffic originates from
- They have dollar bills on their website
- When you click on their site, it redirects you somewhere else
Permalink
09.06.07
Posted in New to PPC at 9:25 pm by PPC Guy
Many marketers track performance and revenue based on the final sale, but overlook or don’t know how to track all campaigns leading up to that initial sale. For example, let’s say your company is well saturated on the web. You have banner ads, affiliate campaigns, email campaigns, Pay Per Click as well as SEO campaigns. As you know, there is much overlap between the above advertising channels. Analyzing each channel individually may not be favorable for certain channels, however before you start cutting your budget in curtain areas you should investigate into how each channel contributes to the performance of another channel. You may find that certain channels that you discontinued a while ago were actually exposing your products to a wide audience that wasn’t quite ready to complete the sales process. This is most apparent in banner and contextual networks.
Tracking multiple online channels that contributed to a sale is very easy with Omniture. Omniture provides a plug in called campaign stacking that performs this. The integration is quick and easy and usually only involves updating your s_code.js file. You may have to request the updated javascript code from your account representative in order to implement this.
affiliate campaigns banner ads campaign stacking contributed to a sale email campaigns Pay Per Click
Permalink
08.21.07
Posted in New to PPC at 10:39 pm by PPC Guy
A few of my co-workers asked my which PPC blogs I read on a regular basis. I responded with this list.
PPC Guy’s OPML File
Permalink
08.07.07
Posted in New to PPC at 9:55 am by PPC Guy
LookSmart recently expanded into contextual advertising. They will be serving ads on their FindArticles pages. FindArticles is a database of articles which spans many different topics. The traffic on these articles is currently low, but they expect that within the up coming months that traffic will pick up. Currently Looksmart is only featuring select advertisers into this new program because of the limited traffic. Ask your Looksmart representative if you could participate.
contextual advertising Looksmart
Permalink
07.05.07
Posted in New to PPC at 5:22 pm by PPC Guy
Pulse 360 formally known as Kanoodle finally released a conversion tracking tag. The tracking occurs at the sub account level, which is restricting, but there are ways around this. You can get more granular tracking by creating several sub accounts per campaign.
Pulse 360’s conversion tags come in there different flavors. sales/purchases, sign-ups/leads, and views of a particular page.
conversion tracking Kanoodle Pulse 360
Permalink
05.26.07
Posted in New to PPC at 6:54 pm by PPC Guy
Google now allows advertisers to target their customers from any geographic location worldwide. Historically, Google has only allowed advertiser to target ads based on
Countries, Cities and Regions. As you know, this has many restrictions, because not all cities are included in their list. In addition, if you’re a regional company that only provides your services to a few select locations, then you might be paying for unqualified visitors.
Now, with Google’s customized targeting option, you have complete control of who sees your ads. You now have the ability to choose a custom location based on latitude and longitude. Google provides three different customized targeting options:
- Radius around an address - You can target customers in a circular area around any location.
- Multi point or polygon
- Radius around a longitude/latitude - Instead of specifying an address you can pick a longitude and latitude.
adwords geographic targeting adwords targeting custom targeting geographic targeting longitude and latitude Multi point target
Permalink
05.07.07
Posted in New to PPC at 11:13 am by PPC Guy
Apparently Microsoft and Yahoo have held negotiations for years about this possible takeover. The New York Post reported that the deal could be as much as $50 billion.
Although Microsoft and Yahoo are two of Google’s major competitors, both companies have much catching up to do. The two companies together conducted one-third of all U.S. searches in March, compared with 54% for Google, according to research firm Nielsen/NetRatings.
“Instead of getting bigger, these companies need to think about getting smarter,” said Scott Kessler, an Internet industry analyst with Standard & Poor’s.
Read more
microsoft purchases yahoo takeover yahoo takeover yahoo takeover
Permalink
« Previous entries · Next entries »
