02.19.07

Yahoo Ad Optimization feature needs update

Posted in New to PPC at 6:43 am by PPC Guy

The ability to have in is one of the of the new Yahoo Panama, however Yahoo didn’t include into their ad statistics. The fields Yahoo currently reports on are:

  • Ad Name
  • Editorial Status
  • Display Rate (%)
  • Quality Index
  • Impressions
  • CTR (%)
  • Clicks

Although you can tell which message is more appealing to your audience, has a , you don’t know if that message is costing you more that another message with a lower click through rate. I would advise advertisers to test a similar message in first, prior to deleting the ads with a lower . Another work around would be to create a duplicate with all the same keywords and bids only changing the ads. This isn’t the most efficient method, but it will work.

I made this know to our Yahoo representative and hopefully Yahoo pushes into their next round of upgrades.

02.13.07

Importing Google Campaign into Panama Tutorial

Posted in New to PPC at 11:31 am by PPC Guy

into the new is quick and easy, but unfortunately Yahoo doesn’t have any instructions on how to do this. So here’s a quick tutorial on how to do it.

  • Download your entire Google account using the .
  • Open up the file in Excel and delete all campaigns except the one(s) that you want to import.
  • Remove all negative keywords from the campaign file.
  • Make sure that you don’t have any duplicate keywords in any adgroup.
  • Make sure that your bids are at least .10 cents.
  • If you sorted the columns make sure that you re-sort the columns in the following order.
  • Campaign, Adgroup, Ad, Keyword. You have to sort the columns this way, because reads the file from top to bottom. If it doesn’t create the campaign first it won’t know where to put the keywords for that campaign.
  • After you format your Google campaign file, you can convert it with the Yahoo tool.
  • In your Yahoo Account Click on the Campaigns tab. Then click on the import link.
  • Under the header you’ll want to select .
  • Now you’ll select your revised Adwords campaign file located on your local computer.
  • Make sure you select a name for the campaign file them click convert.
  • The conversion will take a few seconds.
  • Once the conversion is complete download the converted file.

Now you’re going to import this converted file into . To do this click on the import campaigns tab, find the file on your local computer and them click upload.

If you get errors during the import, download the errors file and address the errors. The errors are usually self explanatory.