01.12.08
Essential Competitive PPC Tools
Here are a couple great competitive Pay per click tools, if you haven’t already adopted them.
Spy FU
This is a great Pay Per Click competitive software. Although the pay per click cost and traffic estimates are not exact, at least they provide a fuzzy idea of the competitive landscape.
Spy Fu also plots keyword search trends and provides the ability to export your results into an Excel file.
KeyWord Spy
KeyWord Spy is another excellent competitive Pay Per Click tool. Keyword Spy helps you analyze your competitor’s PPC click campaigns by providing approximate Adrank, ad variations and number of competitors at the keyword level. This is a very useful tool if your considering entering a certain market or if your staying on top of new competitors initiatives. Another use of this tool is the ability to easily spot affiliates bidding on your restricted keywords.
One couple of unanswered questions I have yet to find out regarding these sites are.
1. How are these sites getting this competitive information?
I’m assuming that they are screen scraping the search results.
2. How are they accommodating for personalized search, and search history?
Even if they are not accommodating for personalized, these sites still provide useful information.
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