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What are Behavorial Targeting ads?
Behavioral targeting ads are the practice of delivering ads to individuals based on their previous surfing behavior. Behavioral targeting advertising have been around for some time, however in the past year more advertising companies have been investing in expanding their networks and systems in order to increase their market share. Even Google has been moving towards behavioral targeting ads with their personalized search The idea behind behavioral targeted ads is to deliver users ads that their interested in. One can infer that if a user is actively searching for a Nintendo Wii that the user is more likely to purchase a Wii game or Wii accessories. Behavorial targeted ads create a more positive user experience and lower the the marketing costs for advertisers.
Behavioral targeted adswork by capturing what the user initially searched for and then serving text and/or rich media advertisements based on relevant affiliated websites that best match your user’s keywords or channels. There are many companies that offer Behavioral targeting ads, a few of these are:
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