02.28.08

Adwords Max Budget nightmare

Posted in New to PPC at 10:35 pm by PPC Guy

As you may have heard, the Adwords team recently devised a new way of increasing each Adwords account spend by introducing a few feature called “Automatic Matching”.
Basically, if you are not spending your daily budget, Google will read the content of your landing page and it encounters on your landing page which you didn’t originally specify within your account. The performance of this new feature is currently being tested by selected Adwords clients. Although automatic matching has good intention, it will cause more overhead for the SEM Manager which will now have to.

  • Adjust his/her and most likely reduce ad exposure.
  • Keep track of each keyword which was automatically added by the system.
  • Continuously add to prevent bidding on .
  • Optimize campaigns due to changes in Quality score

This is a brilliant move from Google to increase ad spend for less experienced PPC managers, but unfortunately it will create more overhead for the veterans. Maybe Google will listen to the outcry of many and add an opt-out option similar to the content match option.

Read the email Adwords sent out here.

04.18.07

Google, the easiest pay per click advertising system

Posted in New to PPC at 3:19 pm by PPC Guy

MSN and Yahoo Search Marketing have much catching up to do if they are going to put a dent on Google’s strong hold on the search industry. Although MSN and Yahoo are working on enhancing their back end systems, they are not making updates as quickly as Google.

Here are just a few of the updates that Google has made in the past couple of month to .

02.15.07

How to get a better quality score in Adwords

Posted in New to PPC at 11:00 pm by PPC Guy

Google is updating their for by the end of this month. This is part of a series of updates that Google has been slowly implementing for the past two years. The update this time around will not add new elements to the ad ranking score, as much as change the weight that each component receives in the scoring, said Nicholas Fox, a senior business product manager at Google.

Google’s Quality score was previously based on keyword (CTR), ad text relevance, the historical performance of the keyword. Now Google is introducing the user’s experience on the landing page as another factor of Quality score.

This means that Google is going to be placing more weight on . Many advertisers are upset because they don’t understand how this will impact their advertising efforts. What this simply means is that you’ll have to invest more time in creating quality messages and landing pages. Your ad will have to be relevant to the search term and your landing page will have to promote a positive user response. A few tips to accomplish this are:

  • Place keywords into the ad text
  • Use the same keywords and messages you used on your Google ad on your landing page.
  • Test messages to get a high Click through rate

You can check you quality score by enabling the for your adgroups. You can select this column by clicking ‘Customize Columns’ in one of your ad groups. The quality label will give you a general indicator of how well your keywords are performing. Remember, the better your , the less you’ll and the higher your will .

02.01.07

Adwords Training Seminars in your city

Posted in New to PPC at 6:10 am by PPC Guy

Google is having Adwords training seminars in the following cities below. Each day-long seminar is divided into two 4-hour sessions. Each seminar costs $249. Google will we handing out advertising credits, USB thumb drives, refreshments and other Google stuff during the seminars. Make sure you
Register in time. Additional training programs will soon be available in other cities. Check here for an email reminder http://services.google.com/ads_inquiry/awseminars

Thursday, February 1, 2007 Alexandria, VA Intermediate & Advanced
Monday, February 5, 2007 San Diego, CA Beginner & Intermediate
Wednesday, February 7 2007 Scottsdale, AZ Beginner & Intermediate

01.11.07

Maximize PPC Traffic with Syndication

Posted in New to PPC at 10:58 pm by PPC Guy

In Adwords, and Yahoo Search Engine Marketing the top bidders get more traffic not only because their ad placement is higher, but also because their ads are distributed across different networks. This process is called syndication. For example, Google supplies sponsored results for Ask, Hotbot, Lycos, MSN, I Won, AOL, Netscape and many more. Yahoo provides sponsored search results for CNN, Alltheweb, Juno, and Altavista. So, if you have the budget and you’re looking to get more coverage consider bidding to the top 3 positions in the major search engines. Check out the search engine relationship chart here and see which search engines depend on which search for natural and paid listings.