02.20.07

10 Good practices for starting a new Pay Per Click campaign

Posted in New to PPC at 10:53 pm by PPC Guy

Here’s a check list of best practices when creating a new Pay Per Click campaign.

Turn off content match.
Set a daily budget
Remove counties you cannot sell your product or service to
Enable auto tagging
Use Google’s conversion tracking
Create separate logins for different users
Use Broad match, Phrase, match and Exact match
Create ads that correspond with your landing page verbiage
Create a campaign or adgroup and bid on your company name
Implement negative keywords in your adgroups: Here’s a list to get you started.

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adgroup auto tagging Broad match conversion tracking daily budget Exact match landing page match negative keywords Pay Per Click Phrase

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02.19.07

Yahoo Ad Optimization feature needs update

Posted in New to PPC at 6:43 am by PPC Guy

The ability to have multiple ads in Yahoo Panama is one of the best features of the new Yahoo Panama, however Yahoo didn’t include conversion rate into their ad statistics. The fields Yahoo currently reports on are:

Ad Name
Editorial Status
Display Rate (%)
Quality Index
Impressions
CTR (%)
Clicks

Although you can tell which message is more appealing to your audience, has a higher click through rate, you don’t know if that message is costing you more that another message with a lower click through rate. I would advise advertisers to test a similar message in google first, prior to deleting the ads with a lower CTR. Another work around would be to create a duplicate adgroup with all the same keywords and bids only changing the ads. This isn’t the most efficient method, but it will work.

I made this know to our Yahoo representative and hopefully Yahoo pushes ad conversion statistics into their next round of upgrades.