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	<title>PPC Strategies, News and Recommendations</title>
	<link>http://www.ppcsearchenginemarketing.org</link>
	<description>Shake your ROI maker</description>
	<lastBuildDate>Fri, 15 Apr 2011 04:16:18 +0000</lastBuildDate>
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	<language>en</language>
	
	<item>
		<title>Measuring social with Omnitue Site catalyst</title>
		<description><![CDATA[Here&#8217;s a useful PDF from Omniture on the benefits of using social and how to track social specific KPI&#8217;s using Omniture.
visit here for the Omniture measuring social pdf  

]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2011/04/14/measuring-social-with-omnitue-site-catalyst/</link>
			</item>
	<item>
		<title>Best web design practices validated by solid research</title>
		<description><![CDATA[Here’s a great usability article that backs best web design practices with reputable research results such as eye-tracking studies, reports, analytics, and usability surveys.
A few of the topics covered include

Forget the &#8220;Three-Click Rule&#8221;
Google Golden Triangle
Page load speed
Below the fold myth
Site navigation myth

Great usability article  

Below the fold myth  Google Golden Triangle  Page load [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2010/11/22/best-web-design-practices-validated-by-solid-research/</link>
			</item>
	<item>
		<title>Cross Browser testing</title>
		<description><![CDATA[
  ]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2009/10/06/88/</link>
			</item>
	<item>
		<title>Another Benefit of Contexual Advertising</title>
		<description><![CDATA[This is an old SEO trick that is often overlooked. This is that contextual advertisements help organic rankings. The PDF below shows sponsored link that were cached by Google. The original html page had a tracking link that would not be search engine friendly. When the page was converted to a PDF however, the tracking [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2009/04/06/another-benefit-of-contexual-advertising/</link>
			</item>
	<item>
		<title>Chicago’s subway ads - videos</title>
		<description><![CDATA[One of the many things I enjoy about Chicago’s subway systems are the animated ads. Here’s a website which features them. Although subway ads currently don’t fit into my marketing budget I look forward to the day when they do. Enjoy (you may need to have your windows media player open prior to clicking on [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2008/11/08/86/</link>
			</item>
	<item>
		<title>Commission Junction mass lead rejection guide</title>
		<description><![CDATA[Commission Junction, CJ, doesn&#8217;t have an efficient method to rejecting a large number of leads within their interface. Here&#8217;s the work around.

First you&#8217;ll need to request a subscription ID. You can do this using the support link within the advertiser interface.
Once you have a subscription ID, you&#8217;ll run a detailed transaction report.
Now download the transaction [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2008/04/09/commission-junction-mass-lead-rejection-guide/</link>
			</item>
	<item>
		<title>Yahoo AOL OutLook Gmail CSS Guidelines</title>
		<description><![CDATA[My designer got tired of fixing my HTML email code and as a result she passed along a very useful link.

This is a must have chart for anyone creating or modifing HTML emails. This chart breaks down what CSS code is supported by the top email clients including Gmail, Hotmail, Windows Live Mail,Outlook 2003,Outlook Express, [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2008/03/01/yahoo-aol-outlook-gmail-css-guidelines/</link>
			</item>
	<item>
		<title>Adwords Max Budget nightmare</title>
		<description><![CDATA[As you may have heard, the Adwords team recently devised a new way of increasing each Adwords account spend by introducing a few feature called &#8220;Automatic Matching&#8221;.
Basically, if you are not spending your daily budget, Google will read the content of your landing page and automatically bid against keywords it encounters on your landing page [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2008/02/28/adwords-max-budget-nightmare/</link>
			</item>
	<item>
		<title>America&#8217;s most wanted Email Spammers</title>
		<description><![CDATA[For anyone doing email marketing, here is a site you should definitely bookmark. Register Of Known Spam Operations (ROKSO). SPAMHAUS provides FAQs on email marketing, glossary of industry related terms, Scam alerts, a lookup directory of known spammers and very useful email tools. My favorite is the top 10 worst ROKSO spammers section.


email marketing  [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2008/01/27/americas-most-wanted-email-spammers/</link>
			</item>
	<item>
		<title>Essential Competitive PPC Tools</title>
		<description><![CDATA[Here are a couple great competitive Pay per click tools, if you haven&#8217;t already adopted them.
Spy FU
This is a great Pay Per Click competitive software. Although the pay per click cost and traffic estimates are not exact, at least they provide a fuzzy idea of the competitive landscape.
Spy Fu also plots keyword search trends and [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2008/01/12/essential-competitive-ppc-tools/</link>
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