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	<title>PPC Strategies, News and Recommendations</title>
	<link>http://www.ppcsearchenginemarketing.org</link>
	<description>Shake your ROI maker</description>
	<lastBuildDate>Mon, 03 Mar 2008 00:40:57 +0000</lastBuildDate>
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	<item>
		<title>Yahoo AOL OutLook Gmail CSS Guidelines</title>
		<description><![CDATA[My designer got tired of fixing my HTML email code and as a result she passed along a very useful link. 

This is a must have chart for anyone creating or modifing HTML emails. This chart breaks down what CSS code is supported by the top email clients including Gmail, Hotmail, Windows Live Mail,Outlook 2003,Outlook [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2008/03/01/yahoo-aol-outlook-gmail-css-guidelines/</link>
			</item>
	<item>
		<title>Adwords Max Budget nightmare</title>
		<description><![CDATA[As you may have heard, the Adwords team recently devised a new way of increasing each Adwords account spend by introducing a few feature called &#8220;Automatic Matching&#8221;.
Basically, if you are not spending your daily budget, Google will read the content of your landing page and automatically bid against keywords it encounters on your landing page [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2008/02/28/adwords-max-budget-nightmare/</link>
			</item>
	<item>
		<title>America&#8217;s most wanted Email Spammers</title>
		<description><![CDATA[For anyone doing email marketing, here is a site you should definitely bookmark. Register Of Known Spam Operations (ROKSO). SPAMHAUS provides FAQs on email marketing, glossary of industry related terms, Scam alerts, a lookup directory of known spammers and very useful email tools. My favorite is the top 10 worst ROKSO spammers section.


email marketing  [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2008/01/27/americas-most-wanted-email-spammers/</link>
			</item>
	<item>
		<title>Essential Competitive PPC Tools</title>
		<description><![CDATA[Here are a couple great competitive Pay per click tools, if you haven&#8217;t already adopted them.
Spy FU
This is a great Pay Per Click competitive software. Although the pay per click cost and traffic estimates are not exact, at least they provide a fuzzy idea of the competitive landscape.
Spy Fu also plots keyword search trends and [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2008/01/12/essential-competitive-ppc-tools/</link>
			</item>
	<item>
		<title>5 quick ways to get banned from your hosting company</title>
		<description><![CDATA[A few friends, co-workers and myself have had their website hosting accounts shut down or threatened to get shut down. Here are a few tips to avoid this from happening. Make sure you don&#8217;t set off any of the following flags.

Attempt to send 10,000+ emails
	Weather in a batch operation or in a single email, hosting [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2007/12/27/5-quick-ways-to-get-banned-from-your-hosting-company/</link>
			</item>
	<item>
		<title>Software not to invest in</title>
		<description><![CDATA[Here are a few software packages I would stay away from. The spammy website, the ridiculous claims and no support number are only a few of the items that raised a red flag when visiting this site. To top it off they don’t provide a trail version of the software. I’m always skeptical of software [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2007/11/20/software-not-to-invest-in/</link>
			</item>
	<item>
		<title>Effective Tracking - Maintaining competitive advantage</title>
		<description><![CDATA[One of the beautiful aspects of advertising online is the ability to track at a very granular level. Because it is so easy to track online advertising, it is easy to over look something very obvious.


I&#8217;m sure you&#8217;ve seen this on many sites you&#8217;ve visited and you may have not even thought twice to select [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2007/10/24/effective-tracking-maintaining-competitive-advantage/</link>
			</item>
	<item>
		<title>Successful Affiliate Campaign Strategies</title>
		<description><![CDATA[
Building a close relationship with your affiliates could be the difference between the success or failure of your campaign. Building a relationship is fairly easy, but requires a little time allocation, and consideration. Here are a few tips to help you kick start that relationship.
Try to touch base with your top 10 affiliates at least [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2007/10/16/success-affiliate-campaign-strategies/</link>
			</item>
	<item>
		<title>How to identify a spammy affiliate</title>
		<description><![CDATA[
They bid on your trademark terms and your competitors&#8217; trademark terms
They want to host their own forms. 
They are interested in co registration.
They want to post leads into your system
They have an incentive site
A majority of their site isn&#8217;t in the language your customers speak
They have popups
They authored a &#8220;get rich quick&#8221; book
They are reluctant [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2007/10/14/how-to-identify-a-spammy-affiliate/</link>
			</item>
	<item>
		<title>Tracking multiple lead sources contributing to a sale</title>
		<description><![CDATA[
Many marketers track performance and revenue based on the final sale, but overlook or don’t know how to track all campaigns leading up to that initial sale. For example, let’s say your company is well saturated on the web. You have banner ads, affiliate campaigns, email campaigns, Pay Per Click as well as SEO campaigns. [...]]]></description>
		<link>http://www.ppcsearchenginemarketing.org/2007/09/06/tracking-multiple-lead-sources-contributing-to-a-sale/</link>
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