04.06.09

Another Benefit of Contexual Advertising

Posted in SEO at 6:43 am by PPC Guy

This is an old SEO trick that is often overlooked. This is that help organic rankings. The PDF below shows sponsored link that were cached by Google. The original html page had a tracking link that would not be search engine friendly. When the page was converted to a PDF however, the tracking link was stripped out and a link to the homepage remained. The result is a link from a highly reputable site.

PDF LINK

03.16.07

Control your Yahoo Directory title and description

Posted in SEO at 4:41 pm by PPC Guy

It’s about time, Yahoo recently announced that they will give advertisers more control over their . You can now choose whether or not to display your Yahoo your Yahoo Directory listing title and description within the search results. I used to intentionally not submit some of my sites to the because I didn’t want my optimized title and description to get changed into a Yahoo editorial title.

To opt out from using the and simply drop this line of code in your .

<META NAME=”Slurp” CONTENT=”NOYDIR”>