Shake your ROI maker
Pulse 360 formally known as Kanoodle finally released a conversion tracking tag. The tracking occurs at the sub account level, which is restricting, but there are ways around this. You can get more granular tracking by creating several sub accounts per campaign.
Pulse 360’s conversion tags come in there different flavors. sales/purchases, sign-ups/leads, and views of a particular page.
conversion tracking Kanoodle Pulse 360Google is handing complimentary campaign optimization request. A few of areas that Google optimizes includes:
This is a great opportunity. Don’t miss out sign up today.
Ad Copy Recommendations ad optimization Bid Recommendations Geo Target Optimization Google optimizes Keyword expansionGoogle now allows advertisers to target their customers from any geographic location worldwide. Historically, Google has only allowed advertiser to target ads based on
Countries, Cities and Regions. As you know, this has many restrictions, because not all cities are included in their list. In addition, if you’re a regional company that only provides your services to a few select locations, then you might be paying for unqualified visitors.
Now, with Google’s customized targeting option, you have complete control of who sees your ads. You now have the ability to choose a custom location based on latitude and longitude. Google provides three different customized targeting options:
Apparently Microsoft and Yahoo have held negotiations for years about this possible takeover. The New York Post reported that the deal could be as much as $50 billion.
Although Microsoft and Yahoo are two of Google’s major competitors, both companies have much catching up to do. The two companies together conducted one-third of all U.S. searches in March, compared with 54% for Google, according to research firm Nielsen/NetRatings.
“Instead of getting bigger, these companies need to think about getting smarter,” said Scott Kessler, an Internet industry analyst with Standard & Poor’s.
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Gordon Choi wrote an interesting post about why not to advertise on 2nd tier pay per click engines. He explains a few strong reasons to stay away from them. To reinforce his point take a look at this chart. 
With a majority of users searching on Google, Yahoo, MSN, ASK and AOL the time you spend setting up and troubleshooting those smaller engines may have been better spent optimizing your engines that drive more qualified traffic. Also, most 2nd tier pay per click engines get their sponsored results from one of the bigger engines, so your ad will most likely already appear there.
I recently attended the Microsoft adCenter on the Road seminar. I got to meet some very intelligent Search Media Strategists, Search Media Analysts and other experienced advertisers. A majority of the attendees were from Search Engine Optimization firms and a handful of the attendees were individual adCenter clients. The seminar was primarily focused on the new adCenter interface, best account performance practices, and efficient ways of optimizing your account. We also got advice from various Search Media Strategists on how to make your day to day account management more efficient. The best part of the session has the Q and A section. We had to opportunity to ask very specific questions regarding our account. In addition to adCenter’s new interface, Microsoft also showcased some of their newest technologies at adCenter Labs.
A few of the more exciting PPC tools are
As we all know, click through rate (CTR) plays an important role for the major pay per click search engines including Adwords, Yahoo! And recently MSN adCenter.
Here are some good practices to follow when accessing your campaign performance.
MSN and Yahoo Search Marketing have much catching up to do if they are going to put a dent on Google’s strong hold on the Pay Per Click search industry. Although MSN and Yahoo are working on enhancing their back end systems, they are not making updates as quickly as Google.
Here are just a few of the updates that Google has made in the past couple of month to adwords.
I can count on one hand the number of updates that Yahoo has made to Panama since their official launch in February. A superior system and Google’s quick response to customer feedback, is one of the main reasons why Google remains the top provider for Sponsored links. Good luck catching up, MSN, Yahoo.
adwords Pay Per Click Sponsored linksAccording to the New York Times, Microsoft and AT&T are not too excited about Google’s recent purchase of DoubleClick. “We think antitrust authorities should take a hard look at this deal and the implications.”
Although Microsoft and AT&T were both companies that were bidding for DoubleClick. Now that they lost the bid to google, they are trying raise suspicion about Google’s intent.
DoubleClick is one of the most popular 3rd party ad servers, however advertiser have many other choices when looking for a 3rd party ad server. Here are a few companies that rival DoubleClick’s Dart server.
3rd party ad servers Dart server DoubleClick google Microsoft
For those of you that have a Kanoodle account, you made be aware of the many restrictions that the system has. Even though they changed their brand to Pluse360, Kanoodle’s back end system still has a far way to go. My Kanoodle representative asked me for suggestions that would improve their system. Here are a few enhancements that would drastically improve the system or both advertisers and publishers.
Conversion tracking
The ability to track on the site or network level how many leads, sign-ups or actions where completed.
Impressions
Ad rotation
Even Yahoo has this capability now. Ad rotation is an essential part of running a successful campaign.
More detail reporting.
Currently if you run a contextual campaign in Kanoodle, you don’t know specifically which sites or what sections of that site your ads appear on. Adsonar has a good way of organizing network of sites. Kanoodle could mimic this organizational structure to give advertiser more control over where their ads appear.
Kanoodle has heard some of the above suggestion thousands of times and apparently they are going to accommodate some of the above suggestions. Till then we’ll have to deal with the inefficiencies.
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