01.03.07

Few Different Bid Management Solutions

Posted in Experienced, Bid Management at 2:59 pm by PPC Guy

I’m currently researching for a new bid management solution. Below are a few solutions that I have experience with. There are many bid management software which may be suitable for one advertiser, but every advertiser has unique needs. Some of the factors that will influence your decision are costs, features, and usability.

KeywordMax

Pros
Low pricing
Web based
Manages both Google Adwords and Yahoo Search Marketing accounts
Has performance based bid updates (CPA)
Bid jamming options

Cons
Inefficient way of downloading keywords from Pay per click engines, this is very inefficient for advertiser with hundred of keywords and complex campaign structures
Does bid updates hourly
Unfriendly interface and customer support
Really slow system

BidMaximizer

Pros
Very low pricing
Web based
Has performance based bid updates (CPA)
Bid jamming options
Mirrors campaign organization of keywords from Adwords and Overture
Does bid updates in half hour increments
Cons
Resides on local computer

Atlas OnePoint

Pros
One of the best solutions out there
Webbased
Has performance based bid updates (CPA)
Bid jamming options
Compatible with Adwords, Yahoo Search Marketing and many other paid search engines
Cons
Too expensive

Yahoo Search Optimizer

Pros
Overture owned software
Webbased
Has performance based bid updates (CPA)
Free for select advertisers
Cons
Unreliable reporting
Only works for Yahoo Search Marketing