01.12.08

Essential Competitive PPC Tools

Posted in New to PPC at 12:08 pm by PPC Guy

Here are a couple great competitive Pay per click tools, if you haven’t already adopted them.

Spy FU
This is a great Pay Per Click competitive software. Although the pay per click cost and traffic estimates are not exact, at least they provide a fuzzy idea of the competitive landscape.
Spy Fu also plots keyword search trends and provides the ability to export your results into an Excel file.

KeyWord Spy
KeyWord Spy is another excellent competitive Pay Per Click tool. Keyword Spy helps you analyze your competitor’s PPC click campaigns by providing approximate Adrank, ad variations and number of competitors at the keyword level. This is a very useful tool if your considering entering a certain market or if your staying on top of new competitors initiatives. Another use of this tool is the ability to easily spot affiliates bidding on your restricted keywords.

One couple of unanswered questions I have yet to find out regarding these sites are.

1. How are these sites getting this competitive information?

I’m assuming that they are screen scraping the search results.
2. How are they accommodating for personalized search, and search history?

Even if they are not accommodating for personalized, these sites still provide useful information.

6 Comments »

  1. Revue de Liens : Réseaux Sociaux, PPC, VideoEgg, Linkbaiting & Aysoon « Content web et bien plus … said,

    January 14, 2008 at 1:09 pm

    […] Un article sur les outils pay per click. […]

  2. MM said,

    January 18, 2008 at 12:21 pm

    Very helpful :-) How are you doing?

  3. MM said,

    January 18, 2008 at 12:29 pm

    Another question… would you recommend purchasing either or both of these products? Of the two, which one would you recommend first?

    Thanks!

  4. Noah said,

    January 22, 2008 at 9:45 am

    I was just thinking about bloging about Spyfu. I just found out about it like last week. I found it was about 20% low on my clients. How bout you?

  5. PPC Guy said,

    January 23, 2008 at 7:13 am

    Spyfu varies wildly across different verticals. I would only use the cost estimates if your new to an industry.

  6. PPC Guy said,

    January 23, 2008 at 7:19 am

    I’m doing great, thanks for the inquiry. Staying warm. BTW, I would definitely subscribe to SpyFu at least for a couple of months to pull research data. With the free version you can only pull the top 10 results. KeywordSpy also offers a free trial you can try out with no commitment.

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