Building a close relationship with your affiliates could be the difference between the success or failure of your campaign. Building a relationship is fairly easy, but requires a little time allocation, and consideration. Here are a few tips to help you kick start that relationship.
Try to touch base with your top 10 affiliates at least once a month. If you are using Commission Junction, you can accomplish this with a custom email to your top performing groups. Draft the message so it’s personalized. Consider sending a custom email to your top 2 affiliates. This will give them a pleasant surprise, because they are not accustomed to personal recognition. Be sure to discuss certain areas of their site or site design to let them know that you have visited their site and you approve their marketing tactics. Also, in your custom email, be sure to include your phone number and email address. Don’t worry; they will most likely not contact you. A majority of affiliates are doing marketing on a part time basis and they have other full time commitments.
Be appreciative of your affiliates. Every once in a while send them an extra bonus. What’s an extra $100 or $200 when that affiliate has made you $10,000 that month. The extra money will be greatly appreciated especially around the holidays. You may also want to consider inviting them to the office. If your paying an affiliate more than $2,000 a month, that’s comparable to someone’s salary. Make them feel as a valuable team member.
In addition, you may also want to consider changing their payment terms. It’s always nice to receive your money quicker and not having to wait 30 days for transactions to be validated.
These are a few tips that every successful affiliate campaign should strive to adhere to. A little upfront investment will save you time in the long run recruiting new affiliates.recruiting new affiliates