05.26.07

Custom Targeting option can save you money

Posted in New to PPC at 6:54 pm by PPC Guy

Google now allows advertisers to their customers from any geographic location worldwide. Historically, Google has only allowed advertiser to target ads based on
Countries, Cities and Regions. As you know, this has many restrictions, because not all cities are included in their list. In addition, if you’re a regional company that only provides your services to a few select locations, then you might be paying for unqualified visitors.

Now, with Google’s customized targeting option, you have complete control of who sees your ads. You now have the ability to choose a custom location based on latitude and longitude. Google provides three different customized targeting options:

  1. Radius around an address - You can target customers in a circular area around any location.



  2. or polygon




  3. Radius around a longitude/latitude - Instead of specifying an address you can pick a .

05.07.07

Is Microsoft really trying to buy Yahoo?

Posted in New to PPC at 11:13 am by PPC Guy

Apparently Microsoft and Yahoo have held negotiations for years about this possible . The New York Post reported that the deal could be as much as $50 billion.

Although Microsoft and Yahoo are two of Google’s major competitors, both companies have much catching up to do. The two companies together conducted one-third of all U.S. searches in March, compared with 54% for Google, according to research firm Nielsen/NetRatings.

“Instead of getting bigger, these companies need to think about getting smarter,” said Scott Kessler, an Internet industry analyst with Standard & Poor’s.

Read more

05.03.07

Stay away from 2nd tier engines?

Posted in New to PPC at 10:01 am by PPC Guy

Gordon Choi wrote an interesting post about why not to advertise on 2nd tier pay per click engines. He explains a few strong reasons to stay away from them. To reinforce his point take a look at this chart.
With a majority of users searching on Google, Yahoo, MSN, ASK and AOL the time you spend setting up and troubleshooting those smaller engines may have been better spent optimizing your engines that drive more qualified traffic. Also, most get their sponsored results from one of the bigger engines, so your ad will most likely already appear there.