04.27.07
Microsoft adCenter on the Road seminar
I recently attended the Microsoft adCenter on the Road seminar. I got to meet some very intelligent Search Media Strategists, Search Media Analysts and other experienced advertisers. A majority of the attendees were from Search Engine Optimization firms and a handful of the attendees were individual adCenter clients. The seminar was primarily focused on the new adCenter interface, best account performance practices, and efficient ways of optimizing your account. We also got advice from various Search Media Strategists on how to make your day to day account management more efficient. The best part of the session has the Q and A section. We had to opportunity to ask very specific questions regarding our account. In addition to adCenter’s new interface, Microsoft also showcased some of their newest technologies at adCenter Labs.
A few of the more exciting PPC tools are
- Search Funnel report
This is a very useful report that could help you isolate keywords that you possibly overlooked. - Keyword Mutation Detection
This report maps out all the misspelling of a keyword. This report is sorted by most searched to least searched. - Keyword Forecast
This is a very useful report that helps you plot seasonality and get relevant demographic information. - Keyword Price Estimation
This will similar to Yahoo’s old bid estimation tool
