04.18.07
Google, the easiest pay per click advertising system
MSN and Yahoo Search Marketing have much catching up to do if they are going to put a dent on Google’s strong hold on the Pay Per Click search industry. Although MSN and Yahoo are working on enhancing their back end systems, they are not making updates as quickly as Google.
Here are just a few of the updates that Google has made in the past couple of month to adwords.
- Preferred cost bidding
- Reach and Frequency reporting
- Website Optimizer
- Pay-per-action beta
- Audio Ads
- AdWords Editor 3.0
- Pause your keywords, sites and ad creatives
- CPC Site Targeting
I can count on one hand the number of updates that Yahoo has made to Panama since their official launch in February. A superior system and Google’s quick response to customer feedback, is one of the main reasons why Google remains the top provider for Sponsored links. Good luck catching up, MSN, Yahoo.
adwords Pay Per Click Sponsored links
