04.17.07
Microsoft pouts about recent Google purchase
According to the New York Times, Microsoft and AT&T are not too excited about Google’s recent purchase of DoubleClick. “We think antitrust authorities should take a hard look at this deal and the implications.”
Although Microsoft and AT&T were both companies that were bidding for DoubleClick. Now that they lost the bid to google, they are trying raise suspicion about Google’s intent.
DoubleClick is one of the most popular 3rd party ad servers, however advertiser have many other choices when looking for a 3rd party ad server. Here are a few companies that rival DoubleClick’s Dart server.
- 247realmedia
- FastClick
- Mediaplex
- Tribal Fusion
- Zedo
3rd party ad servers Dart server DoubleClick google Microsoft
