04.13.07
Recommendations for Kanoodle’s System
For those of you that have a Kanoodle account, you made be aware of the many restrictions that the system has. Even though they changed their brand to Pluse360, Kanoodle’s back end system still has a far way to go. My Kanoodle representative asked me for suggestions that would improve their system. Here are a few enhancements that would drastically improve the system or both advertisers and publishers.
Conversion tracking
The ability to track on the site or network level how many leads, sign-ups or actions where completed.
Impressions
Ad rotation
Even Yahoo has this capability now. Ad rotation is an essential part of running a successful campaign.
More detail reporting.
Currently if you run a contextual campaign in Kanoodle, you don’t know specifically which sites or what sections of that site your ads appear on. Adsonar has a good way of organizing network of sites. Kanoodle could mimic this organizational structure to give advertiser more control over where their ads appear.
Kanoodle has heard some of the above suggestion thousands of times and apparently they are going to accommodate some of the above suggestions. Till then we’ll have to deal with the inefficiencies.
improve the system Kanoodle network of sites Yahoo
Gordon Choi said,
April 18, 2007 at 6:40 am
I had used Kanoodle a couple of years ago for quite awhile. At that time the user interface and functions were really basic - no adcopy rotation, no bid gap elimination, no quality score, no split between contextual and search networks, etc. At that time, Kanoodle’s interface used to be only just a little behind the best such as Overture, Google and Findwhat.