04.10.07

Should you include both plural and singular keywords?

Posted in New to PPC at 10:09 am by PPC Guy

According to Google, wherever appropriate, be sure to include both singular and plural variations of your keywords. Though the ‘broad matching’ feature will automatically map out different variations, you can ensure that you are not missing out on relevant traffic by including both singular and plural variations. Google provides more keyword optimization tips here

Permalink