04.03.07

Google starts selling TV ads

Posted in New to PPC at 12:02 pm by PPC Guy

Google announced Monday that they will enter TV advertising . According to Google “We are constantly looking for ways to improve user experience and bring value to advertisers, publishers and partners…” “That’s why today we are excited to announce our trial to deliver Google TV ads.”

Advertisers will be able to upload their commercials into Adwords and bid on run times and channels. Google is also allowing advertisers to choose national/regional coverage, and target a specific age demographic. Google is expected to have an official launch in May. A few of the cable networks that ads will appear on are ESPN, CNN, Discovery, Lifetime, Nickelodeon and the Disney Channel. Read more here