04.27.07

Microsoft adCenter on the Road seminar

Posted in New to PPC at 2:44 pm by PPC Guy

I recently attended the seminar. I got to meet some very intelligent , and other experienced advertisers. A majority of the attendees were from firms and a handful of the attendees were individual adCenter clients. The seminar was primarily focused on the new interface, best account performance practices, and efficient ways of optimizing your account. We also got advice from various Search Media Strategists on how to make your day to day account management more efficient. The best part of the session has the Q and A section. We had to opportunity to ask very specific questions regarding our account. In addition to adCenter’s new interface, Microsoft also showcased some of their newest technologies at adCenter Labs.

A few of the more exciting PPC tools are

  • Search Funnel report
    This is a very useful report that could help you isolate keywords that you possibly overlooked.

  • Keyword Mutation Detection
    This report maps out all the misspelling of a keyword. This report is sorted by most searched to least searched.
  • Keyword Forecast

    This is a very useful report that helps you plot seasonality and get relevant demographic information.


  • This will similar to Yahoo’s old bid estimation tool

View all the tools here

04.23.07

Adwords, Yahoo and adCenter CTR optimization tips

Posted in New to PPC at 10:44 am by PPC Guy

As we all know, click through rate (CTR) plays an important role for the major including Adwords, Yahoo! And recently MSN adCenter.
Here are some good practices to follow when accessing your campaign performance.

  • Ad rank is low and CTR is high - marketers should consider increasing spend to improve rank and drive more qualified traffic.
  • Ad rank is low and CTR is low - marketers should consider reassessing keyword selection and creative.
  • Ad rank is high and CTR is low - marketers should reduce bid price and emphasize better performing keywords and creative.

04.18.07

Google, the easiest pay per click advertising system

Posted in New to PPC at 3:19 pm by PPC Guy

MSN and Yahoo Search Marketing have much catching up to do if they are going to put a dent on Google’s strong hold on the search industry. Although MSN and Yahoo are working on enhancing their back end systems, they are not making updates as quickly as Google.

Here are just a few of the updates that Google has made in the past couple of month to .

04.17.07

Microsoft pouts about recent Google purchase

Posted in New to PPC at 10:41 am by PPC Guy

According to the New York Times, Microsoft and AT&T are not too excited about Google’s recent purchase of DoubleClick. “We think antitrust authorities should take a hard look at this deal and the implications.”

Although and AT&T were both companies that were bidding for DoubleClick. Now that they lost the bid to , they are trying raise suspicion about Google’s intent.

is one of the most popular , however advertiser have many other choices when looking for a 3rd party ad server. Here are a few companies that rival DoubleClick’s .

  • 247realmedia
  • FastClick
  • Mediaplex
  • Tribal Fusion
  • Zedo


04.13.07

Recommendations for Kanoodle’s System

Posted in New to PPC at 1:37 pm by PPC Guy

For those of you that have a Kanoodle account, you made be aware of the many restrictions that the system has. Even though they changed their brand to Pluse360, Kanoodle’s back end system still has a far way to go. My representative asked me for suggestions that would improve their system. Here are a few enhancements that would drastically or both advertisers and publishers.

Conversion tracking
The ability to track on the site or network level how many leads, sign-ups or actions where completed.

Impressions

Ad rotation
Even has this capability now. Ad rotation is an essential part of running a successful campaign.

More detail reporting.
Currently if you run a contextual campaign in Kanoodle, you don’t know specifically which sites or what sections of that site your ads appear on. Adsonar has a good way of organizing . Kanoodle could mimic this organizational structure to give advertiser more control over where their ads appear.

Kanoodle has heard some of the above suggestion thousands of times and apparently they are going to accommodate some of the above suggestions. Till then we’ll have to deal with the inefficiencies.

04.10.07

Should you include both plural and singular keywords?

Posted in New to PPC at 10:09 am by PPC Guy

According to Google, wherever appropriate, be sure to include both singular and plural variations of your keywords. Though the ‘broad matching’ feature will automatically map out different variations, you can ensure that you are not missing out on relevant traffic by including both singular and plural variations. Google provides more here

04.03.07

Google starts selling TV ads

Posted in New to PPC at 12:02 pm by PPC Guy

Google announced Monday that they will enter TV advertising . According to Google “We are constantly looking for ways to improve user experience and bring value to advertisers, publishers and partners…” “That’s why today we are excited to announce our trial to deliver Google TV ads.”

Advertisers will be able to upload their commercials into Adwords and bid on run times and channels. Google is also allowing advertisers to choose national/regional coverage, and target a specific age demographic. Google is expected to have an official launch in May. A few of the cable networks that ads will appear on are ESPN, CNN, Discovery, , and the . Read more here