03.29.07

Bid for your company name

Posted in New to PPC at 7:58 pm by PPC Guy

Whether you’re a start up company or a well know brand, it’s always a good practice to bid for your company name. Here are a few reasons why.

• You have more control over the message and landing page you send your visitors to.
• You may not always show up in all the engines for your company or band name. Search engine ranking may fluctuate.
• You can target misspellings of your company name without placing misspelling on your site.
• Keep your affiliates from outbidding you on your brand.
• Some paid listing may appear on other search engines.

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