03.23.07
Creating effective ads with Dynamic Text - MSNAdcenter
A way to increase the effectiveness of your ads in MSN Adcenter is to use dynamic text. Dynamic text automatically inserts predefined text into your ad text. This is an efficient way to change a large number of ads. Dynamic text can be used at the adgroup level and inserted into an ad’s title, description, display URL, or destination URL.
You can also specify dynamic text with individual keywords. This is a good practice to improve your tracking. For more information on including dynamic text with individual keywords please read this post.
Important
- Make sure you check the length of your title and description. Your title must still be 25 characters or less and your description must still be 70 characters or less with the value of the dynamic text. Your ad will not display if you have extra characters.
- Parameters are defined at the keyword level
- {param1} is a placeholder for different Destination URLs, and can hold up to 1,015 characters.
- {param2} and {param3} are placeholders for any redefined text and can hold up to 70 characters each.
Examples
{param1} - this is the landing page or destination URL your tracking
{param2} - may be used to store messages. Ex. “Adwords, Yahoo”
Example 1
PPC Marketing Advice
Lower your {param2} CPC, with proven techniques.
www.ppcsearchenginemarketing.org
Result
PPC Marketing Advice
Lower your Adwords, Yahoo CPC with proven techniques.
www.ppcsearchenginemarketing.org
Example 2
{keyword} - Is the keyword the visitor searched for. Ex. “Pay Per Click”
Effective {keyword}
Get proven {keyword} techniques from an expert.
www.ppcsearchenginemarketing.org
Result
Effective Pay Per Click
Get proven Pay Per Click techniques from an expert.
www.ppcsearchenginemarketing.org
