03.21.07
Google moves into pay per action - CPL
Google is introducing a new type of bid model, pay per action. Instead of paying for click, or impression, you’ll now have the opportunity to pay only when a visitor fills out a signup form, completes an order or performs any other action you define. This new pricing model only applies to the Google content network. Google’s content network has historically had a negative reputation so this is yet another effort by Google to entice advertisers to participate in the Google content network. In addition to including another ,pricing model Google has also mentioned future plans of allowing advertisers to choose between CPM or CPC for site targeting campaigns. With Google moving into pay per action, it’s only a matter of time before we see Yahoo, and MSN offering this pricing model as well.
Google will be adding advertisers to this pay per action program over the next few weeks. If you’re an AdWords advertiser located in the US and are interested in participating in this beta, please fill out this short web form. Google will let you know as soon as you’ve been added to the test and will continue to add advertisers on a rolling basis.
signup here
http://services.google.com/payperaction/
