02.08.07

Search Center as a Pay Per Click Bid Management Software

Posted in New to PPC, Experienced at 12:22 am by PPC Guy

A few weeks ago I mentioned that we were looking for a new for our . We finally found a solution that met all our business needs. We decided to go with Omniture’s Search Center for our Pay Per Click Bid Management solution. Search Center offers many benefits over our current bid management software, . Here are a few of the features that make Search Center worthwhile.

Alerts
Provides alerts and reports on based on defined thresholds.

This can help you detect suspicious keyword activity early on and possible get refunds as a result.

Rule Builder
The Rule Builder provides a library of best practice . You are also able to specify custom bidding rules.

Day Parting
Ability to perform sophisticated day parting. You can specify which bid rules are ran for individual time segments.

Centralized Access
Search center gives you the ability to manage , , , and .

Easy to import your Keywords into Search Center
Search Center imports the categories, subcategories and keywords and mirrors the campaign structure within their interface. This ensures consistency across marketing channels. This will speed up campaign maintenance and help all team members understand the campaign layout structures.

API Access
Search Center provides the ability to access their interface with our in-house applications.

Pricing
Depends on your negotiating skills.

02.05.07

Google, Yahoo and AOL Top Search Terms for 2006

Posted in New to PPC at 1:52 pm by PPC Guy

I stumbled upon a very interesting article yesterday that mentioned that they were more searches conducted in Google for the term “Yahoo” than “sex”.

After reading this article I was curious what the were. Here they are

Here’s Google:
1. Bebo
2. Myspace
3. World Cup
4. Metacafe
5. Radioblog
6. Wikipedia
7. Video
8. Rebelde
9. Mininova
10. Wiki
Here’s Yahoo:
1. Britney Spears
2. WWE
3. Shakira
4. Jessica Simpson
5. Paris Hilton
6. American Idol
7. Beyonce Knowles
8. Chris Brown
9. Pamela Anderson
10. Lindsay Lohan
Here’s AOL:
1. Weather
2. Dictionary
3. Dogs
4. American Idol
5. Maps
6. Cars
7. Games
8. Tattoo
9. Horoscopes
10. Lyrics

Pay Per Click optimization trick

Posted in New to PPC at 1:35 pm by PPC Guy

had a real good suggestion for increasing CTR on your ads. He suggests that highlighting the search terms in our ads in the form of an arrow helps .

Although I haven’t tested this exact method, I’m sure that it does help improve your click through rate. Introducing search terms into your ads is a suggested optimization trick by Google and I’ve also noticed ads earn a slightly higher CTR by insertion. Although this may give you a higher CTR, this may not always result in the lowest CPA (cost per acquisition). Some of my best ads don’t employ keyword insertion, and they have a high CTR and a low CPA. So, their’s no magic formula in . The best way to find out what works in your vertical is testing. Test everything, capitalization, landing page text, graphics and messaging.

02.01.07

Adwords Training Seminars in your city

Posted in New to PPC at 6:10 am by PPC Guy

Google is having Adwords training seminars in the following cities below. Each day-long seminar is divided into two 4-hour sessions. Each seminar costs $249. Google will we handing out advertising credits, USB thumb drives, refreshments and other Google stuff during the seminars. Make sure you
Register in time. Additional training programs will soon be available in other cities. Check here for an email reminder http://services.google.com/ads_inquiry/awseminars

Thursday, February 1, 2007 Alexandria, VA Intermediate & Advanced
Monday, February 5, 2007 San Diego, CA Beginner & Intermediate
Wednesday, February 7 2007 Scottsdale, AZ Beginner & Intermediate

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