02.23.07
Variables that effect your Adwords Ad Performance
Many different variables effect your ad performance in Google. A few of these variables are budget, cost-per-click, keyword, and targeting settings. google has an interactive tool that help depict how all these variables interact. Check it out here.
- Budget: The amount you’re willing to spend on an ad campaign over a period of time.
- Cost-per-click: The amount you specify your willing to pay each time your ad is clicked on.
- Keywords: Words or phrases related to your product, or service
- Region/country targeting: The geographic area where you’d like your ads to appear
