02.20.07

10 Good practices for starting a new Pay Per Click campaign

Posted in New to PPC at 10:53 pm by PPC Guy

Here’s a check list of best practices when creating a new Pay Per Click campaign.

1. Turn off content match.
2. Set a daily budget
3. Remove counties you cannot sell your product or service to
4. Enable auto tagging
5. Use Google’s conversion tracking
6. Create separate logins for different users
7. Use Broad match, Phrase, match and Exact match
8. Create ads that correspond with your landing page verbiage
9. Create a campaign or adgroup and bid on your company name
10. Implement negative keywords in your adgroups: Here’s a list to get you started.

• -article
• -articles
• -graphic
• -graphics
• -image
• -images
• -pic
• -pics
• -pictures
• -free

adgroup auto tagging Broad match conversion tracking daily budget Exact match landing page match negative keywords Pay Per Click Phrase

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