02.19.07
Yahoo Ad Optimization feature needs update
The ability to have multiple ads in Yahoo Panama is one of the best features of the new Yahoo Panama, however Yahoo didn’t include conversion rate into their ad statistics. The fields Yahoo currently reports on are:
- Ad Name
- Editorial Status
- Display Rate (%)
- Quality Index
- Impressions
- CTR (%)
- Clicks
Although you can tell which message is more appealing to your audience, has a higher click through rate, you don’t know if that message is costing you more that another message with a lower click through rate. I would advise advertisers to test a similar message in google first, prior to deleting the ads with a lower CTR. Another work around would be to create a duplicate adgroup with all the same keywords and bids only changing the ads. This isn’t the most efficient method, but it will work.
I made this know to our Yahoo representative and hopefully Yahoo pushes ad conversion statistics into their next round of upgrades.
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Yahoo! Panama: What Everybody Ought To Know About It » Unofficial SEO Blog - Search Engine Information, much before it's official. said,
March 6, 2007 at 4:06 am
[…] PPC Marketing Guide says that though the ability to have multiple ads in Yahoo! Panama is the best feature, but Yahoo! has not included conversion rate into their ad statistics. The fields Yahoo currently reports on are: […]