What are Behavorial Targeting ads?

Posted in New to PPC at 9:29 pm by PPC Guy

Behavioral targeting ads are the practice of to individuals based on their previous . Behavioral targeting advertising have been around for some time, however in the past year more have been investing in expanding their networks and systems in order to increase their market share. Even Google has been moving towards behavioral targeting ads with their personalized search The idea behind is to deliver users ads that their interested in. One can infer that if a user is actively searching for a that the user is more likely to purchase a Wii game or Wii accessories. Behavorial targeted ads create a more positive user experience and lower the the marketing costs for advertisers.

Behavioral work by capturing what the user initially searched for and then serving text and/or rich media advertisements based on relevant affiliated websites that best match your user’s keywords or channels. There are many companies that offer , a few of these are:

1 Comment »

  1. Anil Batra said,

    February 20, 2007 at 11:59 am

    Great Post. I have also written a Behavioral Targeting 101 article, you can read it at http://webanalysis.blogspot.com/2006/09/behavioral-targeting-101.html

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