02.15.07
How to get a better quality score in Adwords
Google is updating their quality score algorithm for adwords by the end of this month. This is part of a series of updates that Google has been slowly implementing for the past two years. The update this time around will not add new elements to the ad ranking score, as much as change the weight that each component receives in the scoring, said Nicholas Fox, a senior business product manager at Google.
Google’s Quality score was previously based on keyword clickthrough rate (CTR), ad text relevance, the historical performance of the keyword. Now Google is introducing the user’s experience on the landing page as another factor of Quality score.
This means that Google is going to be placing more weight on landing page quality. Many advertisers are upset because they don’t understand how this will impact their advertising efforts. What this simply means is that you’ll have to invest more time in creating quality messages and landing pages. Your ad will have to be relevant to the search term and your landing page will have to promote a positive user response. A few tips to accomplish this are:
- Place keywords into the ad text
- Use the same keywords and messages you used on your Google ad on your landing page.
- Test messages to get a high Click through rate
You can check you quality score by enabling the quality score column for your adgroups. You can select this column by clicking ‘Customize Columns’ in one of your ad groups. The quality label will give you a general indicator of how well your keywords are performing. Remember, the better your quality score, the less you’ll Pay Per Click and the higher your ad will rank.
ad advertisers adwords algorithm clickthrough rate google keyword tag landing page quality nicholas fox Pay Per Click pay per click place keywords quality score quality score algorithm quality score column quality score rank relevance test messages
