02.14.07
Google Site Targeting CPC Beta
google is revamping their Google site targeting campaign pricing model to include both cost per click (CPC) and cost per impression (CPM). Google is currently accepting signups for their Beta launch which their planning to roll out this March. nextstudent was one of the first companies to signup. Make sure you signup early, because Google is limiting the number of participants. Here’s the signup form if you’re interested.
Beta launch cost per click cpc cpm google Google site targeting nextstudent pricing model
PPC Marketing Guide » Google moves into pay per action - CPL said,
March 21, 2007 at 2:40 pm
[…] Google is introducing a new type of bid model, pay per action. Instead of paying for click, or impression, you’ll now have the opportunity to pay only when a visitor fills out a signup form, completes an order or performs any other action you define. This new pricing model only applies to the Google content network. Google’s content network has historically had a negative reputation so this is yet another effort by Google to entice advertisers to participate in the Google content network. In addition to including another pricing model Google has also mentioned future plans of allowing advertisers to choose between CPM or CPC for site targeting campaigns. With Google moving into pay per action, it’s only a matter of time before we see Yahoo, and MSN offering this pricing model as well. […]