02.08.07

Search Center as a Pay Per Click Bid Management Software

Posted in New to PPC, Experienced at 12:22 am by PPC Guy

A few weeks ago I mentioned that we were looking for a new bid management solutionfor our Pay Per Click channels. We finally found a solution that met all our business needs. We decided to go with Omniture’s Search Center for our Pay Per Click Bid Management solution. Search Center offers many benefits over our current bid management software, KeywordMax. Here are a few of the features that make Search Center worthwhile.

Alerts
Provides alerts and reports on suspicious keyword activity based on defined thresholds.

This can help you detect suspicious keyword activity early on and possible get refunds as a result.

Rule Builder
The Rule Builder provides a library of best practice bidding strategies. You are also able to specify custom bidding rules.

Day Parting
Ability to perform sophisticated day parting. You can specify which bid rules are ran for individual time segments.

Centralized Access
Search center gives you the ability to manage Google Adwords, Yahoo(Overture), ASK, and Looksmart.

Easy to import your Keywords into Search Center
Search Center imports the categories, subcategories and keywords and mirrors the campaign structure within their interface. This ensures consistency across marketing channels. This will speed up campaign maintenance and help all team members understand the campaign layout structures.

API Access
Search Center provides the ability to access their interface with our in-house applications.

Pricing
Depends on your negotiating skills.

ASK bid management solution bidding strategies bidding strategies Google Adwords google adwords KeywordMax Looksmart omniture Pay Per Click channels pay per click pay per click bid management search center solution search suspicious keyword activity Yahoo(Overture)

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