02.26.07

Hiding PPC links from Googlebot, MSNbot, Yahoo Slurp

Posted in New to PPC at 10:11 pm by PPC Guy

Pay Per Click are usually not followed by the , but there are instance when this may occur. For Example, your may have been copied to a . This happens all the time by site administrators and by (engines that feed off other search engines). If your tracking URLs keep showing up in the Search Engine Result pages (SERPS) by the you can remove them by adding a couple of lines in your .txt file.

Google, MSN, and Yahoo all respect the robots. Assuming that your tracking URL have “leadsource” in them. This would be the code to remove them.

User-Agent: *
Disallow: /*leadsource=YahooPublisherNetwork

02.23.07

Variables that effect your Adwords Ad Performance

Posted in New to PPC at 12:38 pm by PPC Guy

Many different variables effect your . A few of these variables are budget, cost-per-click, keyword, and targeting settings. has an interactive tool that help depict how all these variables interact. Check it out here.


  • Budget: The amount you’re willing to spend on an ad campaign over a period of time.
  • Cost-per-click: The amount you specify your willing to pay each time your ad is clicked on.
  • Keywords: Words or phrases related to your product, or service
  • Region/country targeting: The geographic area where you’d like your ads to appear

02.20.07

10 Good practices for starting a new Pay Per Click campaign

Posted in New to PPC at 10:53 pm by PPC Guy

Here’s a check list of best practices when creating a new campaign.

  1. Turn off content match.
  2. Set a
  3. Remove counties you cannot sell your product or service to
  4. Enable
  5. Use Google’s
  6. Create separate logins for different users
  7. Use , , and
  8. Create ads that correspond with your verbiage
  9. Create a campaign or and bid on your company name
  10. Implement in your adgroups: Here’s a list to get you started.
  • -article
  • -articles
  • -graphic
  • -graphics
  • -image
  • -images
  • -pic
  • -pics
  • -pictures
  • -free

02.19.07

Yahoo Ad Optimization feature needs update

Posted in New to PPC at 6:43 am by PPC Guy

The ability to have in is one of the of the new Yahoo Panama, however Yahoo didn’t include into their ad statistics. The fields Yahoo currently reports on are:

  • Ad Name
  • Editorial Status
  • Display Rate (%)
  • Quality Index
  • Impressions
  • CTR (%)
  • Clicks

Although you can tell which message is more appealing to your audience, has a , you don’t know if that message is costing you more that another message with a lower click through rate. I would advise advertisers to test a similar message in first, prior to deleting the ads with a lower . Another work around would be to create a duplicate with all the same keywords and bids only changing the ads. This isn’t the most efficient method, but it will work.

I made this know to our Yahoo representative and hopefully Yahoo pushes into their next round of upgrades.

02.16.07

What are Behavorial Targeting ads?

Posted in New to PPC at 9:29 pm by PPC Guy

Behavioral targeting ads are the practice of to individuals based on their previous . Behavioral targeting advertising have been around for some time, however in the past year more have been investing in expanding their networks and systems in order to increase their market share. Even Google has been moving towards behavioral targeting ads with their personalized search The idea behind is to deliver users ads that their interested in. One can infer that if a user is actively searching for a that the user is more likely to purchase a Wii game or Wii accessories. Behavorial targeted ads create a more positive user experience and lower the the marketing costs for advertisers.

Behavioral work by capturing what the user initially searched for and then serving text and/or rich media advertisements based on relevant affiliated websites that best match your user’s keywords or channels. There are many companies that offer , a few of these are:

02.15.07

How to get a better quality score in Adwords

Posted in New to PPC at 11:00 pm by PPC Guy

Google is updating their for by the end of this month. This is part of a series of updates that Google has been slowly implementing for the past two years. The update this time around will not add new elements to the ad ranking score, as much as change the weight that each component receives in the scoring, said Nicholas Fox, a senior business product manager at Google.

Google’s Quality score was previously based on keyword (CTR), ad text relevance, the historical performance of the keyword. Now Google is introducing the user’s experience on the landing page as another factor of Quality score.

This means that Google is going to be placing more weight on . Many advertisers are upset because they don’t understand how this will impact their advertising efforts. What this simply means is that you’ll have to invest more time in creating quality messages and landing pages. Your ad will have to be relevant to the search term and your landing page will have to promote a positive user response. A few tips to accomplish this are:

  • Place keywords into the ad text
  • Use the same keywords and messages you used on your Google ad on your landing page.
  • Test messages to get a high Click through rate

You can check you quality score by enabling the for your adgroups. You can select this column by clicking ‘Customize Columns’ in one of your ad groups. The quality label will give you a general indicator of how well your keywords are performing. Remember, the better your , the less you’ll and the higher your will .

02.14.07

Google Site Targeting CPC Beta

Posted in New to PPC at 10:20 am by PPC Guy

is revamping their campaign pricing model to include both cost per click (CPC) and cost per impression (CPM). Google is currently accepting signups for their which their planning to roll out this March. was one of the first companies to signup. Make sure you signup early, because Google is limiting the number of participants. Here’s the signup form if you’re interested.

02.13.07

Importing Google Campaign into Panama Tutorial

Posted in New to PPC at 11:31 am by PPC Guy

into the new is quick and easy, but unfortunately Yahoo doesn’t have any instructions on how to do this. So here’s a quick tutorial on how to do it.

  • Download your entire Google account using the .
  • Open up the file in Excel and delete all campaigns except the one(s) that you want to import.
  • Remove all negative keywords from the campaign file.
  • Make sure that you don’t have any duplicate keywords in any adgroup.
  • Make sure that your bids are at least .10 cents.
  • If you sorted the columns make sure that you re-sort the columns in the following order.
  • Campaign, Adgroup, Ad, Keyword. You have to sort the columns this way, because reads the file from top to bottom. If it doesn’t create the campaign first it won’t know where to put the keywords for that campaign.
  • After you format your Google campaign file, you can convert it with the Yahoo tool.
  • In your Yahoo Account Click on the Campaigns tab. Then click on the import link.
  • Under the header you’ll want to select .
  • Now you’ll select your revised Adwords campaign file located on your local computer.
  • Make sure you select a name for the campaign file them click convert.
  • The conversion will take a few seconds.
  • Once the conversion is complete download the converted file.

Now you’re going to import this converted file into . To do this click on the import campaigns tab, find the file on your local computer and them click upload.

If you get errors during the import, download the errors file and address the errors. The errors are usually self explanatory.

02.11.07

Yahoo Search Marketing Ambassador Test Update

Posted in New to PPC at 10:18 pm by PPC Guy

If you are a , you may want to make sure that you retake the test over the new Panama system. Yahoo recently sent out an email to all stating that they must retake the test in order to get their . Below is a copy of the message Yahoo send out.

Messages from
New Ambassador learning materials and testing are here
To everyone who has passed the test after 12/1/06, thank you.
and testing covering enhancements to Yahoo! Sponsored Search are now available in the Learning Modules tab. Based on your feedback, the new materials are now easier to navigate. In order to maintain your , you are required to pass the new test by February 28th, 2007. If you do not successfully pass by this date, your designation will be revoked and ALL COMMISSION PAYMENTS WITHELD

02.09.07

Why Pay for Pay Per Click Tracking Software?

Posted in New to PPC at 8:33 pm by PPC Guy

Google Analytics not only tracks Adwords campaigns, but it also tracks 3rd party advertiser campaigns. This means that can track your Adwords,Yahoo, MSN, email and any other online campaign with Google Analytics. The best part of Google Analytics is that it’s free. Before you rule out Analytics, be sure to give it a fair try. Analytics provides an extensive number of different reports. Every thing from geographic segmentation, to browser type is tracked. One of my favorite features is the ability to map tracking variables. This simply means that if you already have your paid advertising links with unique tracking codes, that you can port this over to Analytics. For Example, it’s say that one of your tracking links is www.domain.com/productpage.asp?engine=adwords&keyword=cookies.

As you can determine from this tracking URL the traffic is coming from adwords. You can also determine that the traffic is originating from a search for “cookies”. Now all you have to do in your analytics code is to add two lines of code. In this case you would add these two lines of code. _uccn=”engine”; and _ucsr=”keyword”; Now when you login to Analytics you’ll be able to see all your different advertising channels. It’s that simple. For more information on how to set this up please refer to Google Analytics tracking campaign variables

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