01.31.07

How much traffic is your competitor driving?

Posted in New to PPC at 10:12 am by PPC Guy

Get a competitive edge by using this new web analytics software by compete. Compete shows you how many visitors arrived to a given site, average page views, rank and average stay for most web sites.

The rank feature is not as useful, because it’s not industry specific, and is based on the top million sites people visit, according to Compete.

So where does Compete get their data from?
Compete gets its data from it member community. Compete’s member community consists of over 2 million Internet users. Compete doesn’t disclose exactly who their partners are, but mention that they are working with ISPs, compete toolbar users, and other opt-in customers.

Compete’s traffic estimator isn’t always accurate, but gives you a general idea of traffic. For some of my sites Compete was only 10% off of my analytics numbers and for others it was as high as 25% off.

Not all sites are listed on compete yet, but as Compete’s market reach grows we’ll see many more sites listed.