01.30.07

Google Analytics - Great for Pay Per Click

Posted in New to PPC at 10:24 am by PPC Guy

An essential part to having a successful CPC campaign is tracking. Google Analytics is a great solution for tracking your PPC accounts.

1. It’s Free
2. Ties into your Adwords account
3. 3rd party campaign tracking feature
   In addition to tracking your Adwords account and natural website traffic, you can also track other paid advertising efforts.
4. Keyword suggestions
   The keyword suggestion report gives you keyword variations of words that may not already be in your Adwords account. You can also find additional keywords to advertise on by looking at your natural search engine traffic.
5. Ability to do A/B tests
   Tracking A/B tests in Analytics is as easy as appending “utm_content” to your tracking URL.

1. Advanced Adwords reports.
2. Navigational Analysis
3. Goal conversion reports
4. Adwords keyword position report
5. Visitor Segmentation
6. Ad version testing

Are only a handful of all the reports that are available within Google Analytics.

Ad version testing Advanced Adwords reports Adwords keyword position report Goal conversion reports Navigational Analysis Visitor Segmentation

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