01.25.07
Google Advertising in Video Games
According to the Wall Street Journal and other reports, Google may start displaying ads in video games. Although there is no official announcement, Google has been researching video game ads since last year; and since then Google has been talking closely with Adscape, a provider of online game ads. Adscape has the capability to target gamers of a specific demographic including age, time, region, and other filters. Their ads will appear in virtual billboards and racetracks or in posters in a boxing arena.
Delivering ads into games could be a very lucrative market, but how are they going to naturally integrate ads into video games like WOW without upsetting the gaming community. They already pay over $60 per video game, and having ads within their games will most likely not lower the purchase price.
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SnoopBloggyBlawg said,
January 25, 2007 at 10:20 am
Google is taking over the world!
Chris Moore said,
January 25, 2007 at 11:00 am
I haven’t navigated Second LIfe yet, but I know someone just made their first real million off of selling Second Life real estate. I wonder what the advertising landscape is like there. There’s already a retail industry.