01.24.07
Yahoo Panama’s new bidding system
I came across a few forums were advertisers were complaining about Yahoo’s new bidding system. Apparently they are frustrated because they are no longer able to tell exactly what cpc to bid to get to their desired position.
The purpose of the new bidding model is to improve ad quality. I’m glad Yahoo finally upgraded their primitive system to add more emphasis on ad copy and bonus those advertisers that do. Yahoo has always been cluttered with bad ads with mostly all the same title tags. The system changes will put more weight on creative ads and make the landscape more competitive. The overall result is going to be more quality traffic to your site.
