01.23.07
Yahoo’s buggy system
An associate asked me a while ago why I preferred Google Adwords over Yahoo. It’s not that I prefer one platform over the other, Yahoo simply has too many issues.
Response time
On one occasion it took at least 3 weeks of going back and forth with Overture to get the exact ad we submitted approved. The ad we submitted met the editorial guidelines, was within the character constraints, and was representative of the product we offer, but Overture (Yahoo Search Marketing) still didn’t post the correct ad to our account.
As another example, it’s been over a month now that we’ve been waiting on the list to be migrated over to the new panama platform.
Buggy system
We spend millions online and not having vital data on how much we spent or number of clicks inquired for even a day makes me nervous. It is even more important to know Overture’s performance because Overture’s conversion rates and cost per lead are usually more susceptible to market changes than Google.
Unreliable conversion tracking pixel
Yahoo recently addressed this issue, but for over two months their conversion tracking cookie wasn’t working properly. This was because Overture.com didn’t have a privacy policy.
Other advertiser who already migrated over to the new Panama platform are already experiencing problems. A few of these problems are:
Lost of historical data more
Apparently, reporting data from the old Yahoo Search Marketing platform didn’t migrate over along with the new system. Consequently, you now have to login to the old system to get your historical data. Here’s more information
Bug in the daily spending limit
The daily spending performance report is not showing the correct amount in the Account Daily Spending Limit column. It currently shows the right amount up to the day the account was converted, then $0 after that.
Ad Approval
Although your ads are initial approved much faster with the new system, their have been many complaints I stumbled across of ads later being declined by the editorial team.
20 Campaign Limit
The new Panama only lets you create 20 campaigns.
