01.20.07
Search Center, a good Bid Management software?
Yesterday I had to pleasure of sitting through an Omniute Search Center online demo. I was pretty impressed with how robust this bid management software is. Omniute Search Center is well suited for medium size companies, or a Search Engine Marketing company that manages many different client accounts. So far this software meets all the functional requirements we established for a bid management solution. As you may have guessed, cost is the only deterring factor at this point. I’m currently negotiating a contract. Here are some of Omniute Search Center’s features.
- Web based
- Manages Google Adwords, Yahoo Search Marketing, Looksmart and MIVA
- Has performance based bid updates
- Customizable dashboards
- Bid jamming options
- Advanced day parting- you can specify different performance goals for different times of the day.
- Easy campaign import tool –your campaigns and adgroups are automatically mirrored in Omniute Sesarch Center when you use the import tool.
- Ability to copy your Adwords campaigns, adgroups and keywords into Yahoo and vise versa.
- Ability to export reports in many different formats
- API capability- You can integrate your in-house reporting with Search Center. Instead of a 3rd party reporting your performance on the paid channels, and your in-house reports reporting your profitability, you can pragmatically integrate the two.
