01.17.07
Hiring the Right Pay Per Click Person
Finding the right person for a position is difficult regardless what position you are trying to fill. This position becomes even more difficult to fill when this person will be responsible for spending your money online. Below are a few tips that will help you identify your ideal Pay Per Click candidate.
Experienced - When reviewing the resume make sure that the person mentions what Pay Per Click sites he or she has managed. You also want to know for how long he or she has managed this account(s). Maintenance of an existing account is much easier than setting up an account from scratch, troubleshooting changes and optimizing an account. Three months of experience may not be enough. Would you let an accountant with only three months of experience handle our taxes?
Self Motivated – Once you optimize your campaigns and get an acceptable ROI, there are many other areas that could use improvement. A few of these areas are message testing, site optimization, invalid click investigation, keyword expansion and automation.
Analytical – You need someone that can plot trends in the marketplace, analyze each individual keyword for profitability and make sound estimates based on historical data. There are many things that can and will change in the marketplace including new competitors, seasonal traffic, invalid click activity and many other factors. At the end of the day you need to troubleshoot and maintain an acceptable ROI.
Terminology – People that are familiar with the industry will use industry related words in their resume, cover letter and in the interview. I’ve interviewed a few people that claim that they have previously managed a Pay Per Clickaccount, and when I ask them which engine they managed they hesitate for a few seconds and then reply “I managed a Google account.” People that know the industry sound confident and would immediately answer “Google Adwords” or “Adwords”. If possible, involve someone that is familiar with the terminology in an interview. Someone that actually managed the account previously would be ideal.
pay+per+click+person pay+per click Pay Per Click per+per+click+advertising per+per+click+hire
Chris Hooley said,
January 18, 2007 at 1:15 am
Sweet post. Close to home now that we’re hiring
Chris Moore said,
January 18, 2007 at 9:19 am
This is definitely a link I’ll be e-mailing my clients whenever they ask me for HR advice. In fact, each of the criteria categories are something that can be applied to any e-comm or e-marketing positions. Nice Job!