01.11.07
Maximize PPC Traffic with Syndication
In Adwords, and Yahoo Search Engine Marketing the top bidders get more traffic not only because their ad placement is higher, but also because their ads are distributed across different networks. This process is called syndication. For example, Google supplies sponsored results for Ask, Hotbot, Lycos, MSN, I Won, AOL, Netscape and many more. Yahoo provides sponsored search results for CNN, Alltheweb, Juno, and Altavista. So, if you have the budget and you’re looking to get more coverage consider bidding to the top 3 positions in the major search engines. Check out the search engine relationship chart here and see which search engines depend on which search for natural and paid listings.
adwords alltheweb altavista major search engines search engine marketing sponsored search syndication
Chris Hooley said,
January 13, 2007 at 12:10 am
dude, I just realized now your tag is “Shake your ROI maker” lol
Sweeet, I forgot about Brice Clay’s search engine relationship chart. Good stuff