Shake your ROI maker
Google just added another useful feature to Adwords. You can now specify which columns you want displayed on the campaign summary, campaign, and adgroup dashboards by clicking on the “Customize Columns” link. This new feature will allow you to add and remove many different data columns including the CTR, Average CPM, Cost, Impressions and many more. Customize your Adwords with only the information that’s most important to you. Great Feature Google. 
Get a competitive edge by using this new web analytics software by compete. Compete shows you how many visitors arrived to a given site, average page views, rank and average stay for most web sites.
The rank feature is not as useful, because it’s not industry specific, and is based on the top million sites people visit, according to Compete.
So where does Compete get their data from?
Compete gets its data from it member community. Compete’s member community consists of over 2 million Internet users. Compete doesn’t disclose exactly who their partners are, but mention that they are working with ISPs, compete toolbar users, and other opt-in customers.
Compete’s traffic estimator isn’t always accurate, but gives you a general idea of traffic. For some of my sites Compete was only 10% off of my analytics numbers and for others it was as high as 25% off.
Not all sites are listed on compete yet, but as Compete’s market reach grows we’ll see many more sites listed.
compete Competes traffic estimator compete web analytics competitive analytics web analytics softwareAn essential part to having a successful CPC campaign is tracking. Google Analytics is a great solution for tracking your PPC accounts.
Are only a handful of all the reports that are available within Google Analytics.
Google Adsense is a great way to monetize your website by displaying ads. Google usually finds relevant ads to display on your site, however sometimes Google doesn’t find an ad to display. When this occurs Google displays a general ad called a Public Service Advertisements. There are a couple reasons you want to get rid of Public Service Advertisements on your site.
There are a few ways to get rid of these ads.
Image Replacement
Paste in the URL of an image in the google alternate ad url field in your Adsense code. This can be an image that you’ve created and resides on your site or any other image on the Internet. For example, to serve an image named alternativead.gif residing on your web site, you’d provide a URL like http://www.ppcsearchenginemarketing.org/images/alternativead.gif This is an example of what your Adsense code would look like
Alternative Advertiser Ad
Provide the URL of a web page that contains another advertiser’s ads. This web page should only have the snippet of code that your alternative advertiser provides. For example, the file will not have any HTML, Body, P or other HTML tags. There are many advertising sites that could serve as an alternative ad provider. Here are a few:
HTML color code
You also have to option of not displaying any ads at all. You can do this by providing the hexadecimal HTML color code of your page’s background or the background color of that particular area where you ad normally appears. For example, if your page had a background color of #FFFFFF, you would place #FFFFFF in the google alternate ad url field.
Collapse your ad
Google provides an HTML file you can download collapses your ad so that it doesn’t show in the event you’d otherwise have seen a public service ad. For instructions and a link to download the file, visit https://google.com/adsense/faq#basics13.
Whichever method you implement will be a much better solution that displaying Public Service Advertisments .
According to the Wall Street Journal and other reports, Google may start displaying ads in video games. Although there is no official announcement, Google has been researching video game ads since last year; and since then Google has been talking closely with Adscape, a provider of online game ads. Adscape has the capability to target gamers of a specific demographic including age, time, region, and other filters. Their ads will appear in virtual billboards and racetracks or in posters in a boxing arena.
Delivering ads into games could be a very lucrative market, but how are they going to naturally integrate ads into video games like WOW without upsetting the gaming community. They already pay over $60 per video game, and having ads within their games will most likely not lower the purchase price.
ads in games google online games google purchases adscape online game target gamers video game adsI came across a few forums were advertisers were complaining about Yahoo’s new bidding system. Apparently they are frustrated because they are no longer able to tell exactly what cpc to bid to get to their desired position.
The purpose of the new bidding model is to improve ad quality. I’m glad Yahoo finally upgraded their primitive system to add more emphasis on ad copy and bonus those advertisers that do. Yahoo has always been cluttered with bad ads with mostly all the same title tags. The system changes will put more weight on creative ads and make the landscape more competitive. The overall result is going to be more quality traffic to your site.
An associate asked me a while ago why I preferred Google Adwords over Yahoo. It’s not that I prefer one platform over the other, Yahoo simply has too many issues.
Response time
On one occasion it took at least 3 weeks of going back and forth with Overture to get the exact ad we submitted approved. The ad we submitted met the editorial guidelines, was within the character constraints, and was representative of the product we offer, but Overture (Yahoo Search Marketing) still didn’t post the correct ad to our account.
As another example, it’s been over a month now that we’ve been waiting on the list to be migrated over to the new panama platform.
Buggy system
We spend millions online and not having vital data on how much we spent or number of clicks inquired for even a day makes me nervous. It is even more important to know Overture’s performance because Overture’s conversion rates and cost per lead are usually more susceptible to market changes than Google.
Unreliable conversion tracking pixel
Yahoo recently addressed this issue, but for over two months their conversion tracking cookie wasn’t working properly. This was because Overture.com didn’t have a privacy policy.
Other advertiser who already migrated over to the new Panama platform are already experiencing problems. A few of these problems are:
Lost of historical data more
Apparently, reporting data from the old Yahoo Search Marketing platform didn’t migrate over along with the new system. Consequently, you now have to login to the old system to get your historical data. Here’s more information
Bug in the daily spending limit
The daily spending performance report is not showing the correct amount in the Account Daily Spending Limit column. It currently shows the right amount up to the day the account was converted, then $0 after that.
Ad Approval
Although your ads are initial approved much faster with the new system, their have been many complaints I stumbled across of ads later being declined by the editorial team.
20 Campaign Limit
The new Panama only lets you create 20 campaigns.
John Marshall, CEO and founder of Clicktracksis offering a free paid search marketing class. Seating is limited, so please reserve you virtual seat today. http://www.clicktracks.com/seminars/
Blow are the topics that will be covered.
Yesterday I had to pleasure of sitting through an Omniute Search Center online demo. I was pretty impressed with how robust this bid management software is. Omniute Search Center is well suited for medium size companies, or a Search Engine Marketing company that manages many different client accounts. So far this software meets all the functional requirements we established for a bid management solution. As you may have guessed, cost is the only deterring factor at this point. I’m currently negotiating a contract. Here are some of Omniute Search Center’s features.
Finding the right person for a position is difficult regardless what position you are trying to fill. This position becomes even more difficult to fill when this person will be responsible for spending your money online. Below are a few tips that will help you identify your ideal Pay Per Click candidate.
Experienced - When reviewing the resume make sure that the person mentions what Pay Per Click sites he or she has managed. You also want to know for how long he or she has managed this account(s). Maintenance of an existing account is much easier than setting up an account from scratch, troubleshooting changes and optimizing an account. Three months of experience may not be enough. Would you let an accountant with only three months of experience handle our taxes?
Self Motivated – Once you optimize your campaigns and get an acceptable ROI, there are many other areas that could use improvement. A few of these areas are message testing, site optimization, invalid click investigation, keyword expansion and automation.
Analytical – You need someone that can plot trends in the marketplace, analyze each individual keyword for profitability and make sound estimates based on historical data. There are many things that can and will change in the marketplace including new competitors, seasonal traffic, invalid click activity and many other factors. At the end of the day you need to troubleshoot and maintain an acceptable ROI.
Terminology – People that are familiar with the industry will use industry related words in their resume, cover letter and in the interview. I’ve interviewed a few people that claim that they have previously managed a Pay Per Clickaccount, and when I ask them which engine they managed they hesitate for a few seconds and then reply “I managed a Google account.” People that know the industry sound confident and would immediately answer “Google Adwords” or “Adwords”. If possible, involve someone that is familiar with the terminology in an interview. Someone that actually managed the account previously would be ideal.
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