12.22.06
Introduction to Pay Per Click Advertising
Pay Per Click Advertising - What Is It?
Pay per click advertising is paid link advertising on a search engine or other sites that is billed each time a visitor clicks on your link.
A few of the major sites that offer pay per click advertising are:
Google, Yahoo and MSN.
Benefits of a Pay Per Click Advertising Program
- Speed: Receive immediate traffic to your site. Unlike Natural Search Engine Marketing, there’s no need to wait months for your site to show up on Google, Yahoo, or MSN.










